The Dallas Producers Association is a non-profit membership organization that focuses on education and advocacy for members of the commercial and video production community. It's been around since 1978 with it's first website launching sometime in 2002. Since then the organization and the website has gone through many changes and updates as needs and technology changed.
The website at time of inception was a wordpress based website utilzing a variety of plugins with initial payments running through paypal and subsequent follow up renewal payments being sent via Quickbooks.
The goals of the website refresh were:
The design and initial build out of the overall website was awarded to the agency BitBranding. They consulted on the overall layout, tools, and design and did a phenomenal job with the base website.
Modern Creative Ops came in with the overall structure for membership workflows and backend automation of the membership portion of the site. To accomplish this we used web based no code tools.
The overall construction of the backend is as follows.
The DPA website refresh rollout has seen an increase in several different aspects.